Slogan composing contest: WRITE STORY OF UEH UNIVERSITY MULTIFUNCTIONAL AND SUSTAINABLE DEVELOPMENT

45 years of establishment and development (October 27, 1976-October 27, 2021), University of Economics Ho Chi Minh City. Ho Chi Minh City (UEH) has achieved many great achievements in education, research, consulting and knowledge transfer, recognized by the domestic and international community. UEH is one of 14 key public universities with leading prestige in the field of economics and management of Vietnam. In the process of international integration, UEH is in the top 25 universities in the world in the field of Knowledge Transfer, according to the standard of “Contribution to lifelong career development” for 5 consecutive years (Table 2). ranking U-Multirank 2016-2020); is the first economics university & Vietnam is the only one to enter the QS 601+ Asia rankings in 2021 and holds the top position of many other prestigious rankings such as: international rankings of SCImago research institutions; rankings for assessing digitization capacity and the spread and influence of Webometrics academic resources; Eduniversal academic reputation rankings;…

The period 2021-2025 is an important stage in the university’s long-term development journey with the restructuring strategy of the University of Economics Ho Chi Minh City. Ho Chi Minh City, established UEH University with multidisciplinary and sustainable development. UEH University brand is positioned towards a sustainable multidisciplinary University, taking the contribution to the sustainable future of the community & society as a destination with 4 values:

(1) Learners at UEH are oriented to become global citizens who act for sustainable development – From UEH Learners to Empowered Global Citizens for Sustainable Development: From training domestic learners & international students with full skills, and high professional qualifications, UEH University is oriented to educate qualified learners to become a generation of global citizens to act for the development of a sustainable life.

(2) From research and consulting to positive outcomes for the community & society – From Research to Positive Societal Impact: Scientists and researchers at UEH University are facilitated and oriented to carry out scientific research and consulting projects that can solve local and global problems and have a positive impact on the world society.

(3) UEHer community together towards sustainable development and artistic inspiration – Create an UEH Community of Sustainability Changemakers and Art Inspirers: The UEHer community is defined as people who have been studying, working, teaching and researching at UEH. This is a community that inspires art, pioneers change towards sustainable development, quality life and happiness.

(4) Together for a More Sustainable Future – Together for a More Sustainable Future: UEH University educates, researches, consults and connects with domestic and foreign partners to act together for a sustainable future for the community and society.

With new positioning values, UEH University brand wishes to create the image of a new generation university: (1) Quality – Trust – Sustainable; (2) Integration; (3) Creative – Technology; (4) Artistic inspiration –  Happiness – Leading, through training, research, consulting and community engagement.

To write the story of the multidisciplinary UEH University for sustainable development, UEH cordially invites the participation of the local community & international, because you are one of the important pillars to accompany, understand, support and open the story with UEH on a new journey “University of multidisciplinary and sustainable development UEH”.

1. Participants:

The contest is open to all global citizens and Vietnamese citizens living, studying and working in Vietnam as well as abroad;

UEH encourages professional subjects such as creative experts, content marketing experts, educational media experts, writers, poets, etc., and learners and officials who have been studying and working at UEH to participate in the competition.

2. Members of the Jury:

Prof. Dr. Nguyen Dong Phong – Chairman of UEH School Council

Bui Quang Hung – Vice President of UEH

Prof. Dr. Yi-Chen Lan, Vice-Chancellor, Western Sydney University (Australia)

Prof. Dr. Géraldine Michel, Brand Specialist, IAE Paris, Sorbonne Business School (France)

Mr. Richard Moore – President and CEO of Richard Moore Associates, a leading brand consultant in Vietnam

3. Timelines:

4. Prize structure:

01 Special Prize: For the author whose idea is selected as the official slogan of UEH University in the period of 2021-2030. Total prize value up to 60,000,000 ($2500)

• Cash Prize: 50 million Vietnamese Dong (over $2000);
• UEH brand product set includes: Backpack, water bottle & amp; thermos cup, notebook box;
• Complimentary 03-night stay at UEH Hotel (including room fee and other services, excluding food costs).

04 Consolation prizes: For authors with suitable ideas selected as tagline/messages for key communication activities of the school.

• Cash Prize: 5 million Vietnamese Dong (nearly $220);
• UEH brand product set includes: Water bottle & amp; thermos cup, notebook box.

5. Criteria for evaluating ideas:

Regarding content, layers of meaning:

(1) Appropriate and meaningful for the three main transitions of the school’s brand:

• From University of Economics Ho Chi Minh City to UEH University with multidisciplinary and sustainable development;
• From leading the field of Economics and Management to a multidisciplinary university and sustainable development;
• From UEH students to global citizens for sustainable development.

(2) Consistent, significant for the 4 positional values of UEH

• From UEH Learners to Empowered Global Citizens for Sustainable Development – From UEH Learners to Empowered Global Citizens for Sustainable Development;
• From research and consulting to positive outcomes for the community & Social – From Research to Positive Societal Impact;
• The UEHer community together towards sustainable development and artistic inspiration – UEH Community of Sustainable Changemakers and Art Inspirers;
• Together for a More Sustainable Future – Together for a More Sustainable Future.

(3) In line with the brand personality of UEH University, priority is given to 04 characteristics: Quality – Integration – Creativity – Inspiring art.

• Quality – Sustainability – Trust;
• Integration;
• Creative – Technology;
• Artistic inspiration – Happiness – Leading.

About the form:

(1) Short and concise;

(2) Prioritize the evaluation of the English version (for the sake of the school’s internationalization), so words, phrases, grammar, and sentence structure ensure creativity, sophistication but closeness, and easy understanding. easy to remember. Capable of standard translation & ensure the meaning in the Vietnamese version;

(3) Tone, rhythm when reading: ensure rhyme, fluency, readability, sophistication (including English & Vietnamese versions).

6. General rules:

The slogan idea given does not coincide with any ideas or initiatives that have been announced by other authors. At any time if the contest idea is proven to infringe intellectual property rights, the right to participate will be forfeited, the prize will be revoked;

The Organizing Committee has the right to use all content, articles, illustrations submitted by the author to participate in the contest for the purposes of propaganda, education, and school activities without the need to obtain permission or to pay a fee to an individual or group of authors;

During the competition, individuals or groups of authors are not allowed to directly upload their entries to other media channels, but must go through the link (link) provided by the Organizing Committee;

In case of disagreement, based on the contest rules, the final decision will belong to the Organizing Committee.
7. View criteria & how to judge here

8. Register and submit your idea at here. Note: The idea file needs to have an English version (In case English is not an advantage, BTC will support translation).

9. BTC contact information: Ms Hanh An – In charge of Brand Communication, anlth@ueh.edu.vn.