The University of Economics Ho Chi Minh City (UEH) implements comprehensive projects dedicated to the documentation and preservation of intangible cultural heritage—ranging from folklore, local languages, and traditional customs to artistic practices. These initiatives reflect UEH’s commitment to sustainable urban development, inclusive access to cultural heritage, and the promotion of community well-being through education, creativity, and innovation.
Local or Regional Cultural Heritage.
National Cultural Heritage.
Migrantory Communities’ Cultural Heritage.
UEH regards intangible cultural heritage as an invaluable source of knowledge and social identity that contributes directly to sustainable and inclusive cities and communities. Moving beyond mere documentation, the university actively engages in living preservation through a diverse ecosystem of research programs, exhibitions, performances, workshops, and digital archiving. These initiatives aim to integrate traditional values into contemporary urban life, thereby fostering cultural sustainability and urban mobility rooted in shared identity and creativity.
UEH’s comprehensive preservation activities are strategically deployed across a robust three-tiered model:
+ Local/Regional Heritage: Documenting, digitizing, and re-enacting regional cultural identities, including traditional crafts, cuisine, and performing arts that strengthen local resilience and community cohesion.
+ National Heritage: Preserving historical memory, revolutionary traditions, and Vietnamese folk arts to nurture patriotism, collective pride, and social inclusivity in urban development.
+ Migrant/Multicultural Community Heritage: Celebrating the spirit of cultural exchange, integration, and creative innovation in a globally connected urban environment that values diversity and cross-cultural dialogue.
All projects adhere to stringent ethical and technical protocols, covering surveying, permission acquisition, recording (audio/video), transcription, notation, cataloging, and digital archiving. This ensures data accuracy, intellectual property rights, and long-term public accessibility.
The table below summarizes the exemplary programs and evidence, demonstrating UEH’s pioneering role in the preservation, transmission, and dissemination of ICH to both domestic and international communities.
| No. | PROGRAM/PROJECT NAME | ACTIVITY DESCRIPTION | HERITAGE CLASSIFICATION
|
PUBLISHED OUTPUTS | PROOF |
| 1 | The array of activities A New Lifestyle 2024 “The Essence of Southern Vietnam” | A journey to honor Southern identity, recreating cultural beauty, cuisine, folk games, and traditional arts through a series of experiential activities, exhibitions, and artistic performances. | Local/Regional Cultural Heritage |
|
https://youth.ueh.edu.vn/tin-tuc/phong-trao/chuoi-hoat-dong-nang-cao-van-hoa-thuong-thuc-a-new-lifestyle-2024-tinh-hoa-nam-bo/ |
| 2 | Annual Project “Viet Du Nien Ky” 2024 “The Mekong Journey” | A journey to explore and promote the cultural validity of the Mekong region through experiential, networking, and creative activities; re-enact the lifestyle, art, festivals, and spirit of the people in the riverine area. | Local/Regional Cultural Heritage |
|
https://youth.ueh.edu.vn/tin-tuc/nhin-lai-hanh-trinh-ton-vinh-gin-giu-va-tiep-noi-cac-di-san-van-hoa-tai-du-an-thuong-nien-tim-hieu-van-hoa-viet-nam-viet-du-nien-ky-2024-chien-dich-ton-vinh-di-san-van-hoa-tay-nam/
https://www.facebook.com/share/17St4Aibwy/ https://www.facebook.com/share/17UmZbFWvu/ |
| 3 | The array of activities A New Lifestyle 2024 “The Jade of the Northern Land” | A series of activities tracing the origins of Northern culture through three stages (exhibitions, experiences, and art exchanges) portraying the distinct features of literature, art, costumes, cuisine, and landmarks. | Local/Regional Cultural Heritage |
|
https://www.facebook.com/share/1BfWCLENGY/ |
| 4 | Educational Program “Flow of Glory 2024” to raise awareness of the nation’s history and to educate the public about the revolutionary tradition | Activities promoting history and culture marking the 80th anniversary of the Vietnam People’s Army. Through communication campaigns, exhibitions, knowledge contests, and musical theater performances, the project vividly portrayed the image of the resilient Uncle Ho soldiers and the indomitable spirit of the Vietnamese people during wartime. | National Cultural Heritage |
|
https://www.facebook.com/share/1BV44rwiqu/
https://www.facebook.com/share/1DRgq88AuZ/ |
| 5 | Annual Project on Vietnamese History and Patriotic Education “Chronicles of a Thousand Years” – Spring-Summer 1972 Campaign “Flames of Life”
|
A journey that recreates the indomitable spirit of the Vietnamese nation during the Spring-Summer Campaign of 1972, a heroic period in the history of the Vietnam People’s Army. It portrays the image of the resilient Uncle Ho soldiers and the courageous civilians who endured the hardships of war, thereby spreading the values of patriotism, national pride, and the “flowers blooming amidst fire” spirit of the young Vietnamese generation. | National Cultural Heritage |
|
https://youth.ueh.edu.vn/tin-tuc/du-an-thuong-nien-tim-hieu-lich-su-va-giao-duc-truyen-thong-yeu-nuoc-cua-dan-toc-viet-nam-su-ky-ngan-nam-khoa-du-lich-2024-doi-hoa-lua/ |
| 6 |
Spring Fire 2024 Program: “Sắc” (The Essence of Colors) |
“Sắc” represents the harmonious intersection of sound and visual artistry – a space where young people can listen to their inner voices, awaken their passion, and channel positive energy. The program not only celebrates creativity but also reaffirms the vital role of art as a medium for connection, empathy, and the dissemination of humanistic values within the student community. | National Cultural Heritage |
|
https://www.facebook.com/share/p/1J3CXigtX9/
https://youth.ueh.edu.vn/tin-tuc/tong-ket-chien-dich-xuan-tinh-nguyen-lan-thu-xvi-nam-2024/ |
| 7 |
Calligraphy Writing Contest 2024 “Chan Thu” |
Participants compete on calligraphy writing and explore the art of Vietnamese calligraphy, promoting the elegance and cultural depth of this traditional art form in contemporary society. | National Cultural Heritage |
|
https://www.facebook.com/share/16NUGRGRY1/ |
| 8 |
Series on the Traditional Art of Cải Lương 2024 “Lưu dấu vàng son” (Golden Traces) |
The program creates an intimate artistic space that allows younger generations to experience the simple yet profound beauty of cải lương – a traditional form of Vietnamese opera. It aims to inspire appreciation, awareness, and responsibility for preserving and promoting this national intangible cultural heritage. | National Cultural Heritage |
|
https://www.facebook.com/share/p/17Q5NPeR7U/ |
| 9 | Acedemic Contest Vol Dans L’Europe 2024 “Renaissance” | The competition focuses on European culture, aiming to enhance participants’ knowledge of history and improve their proficiency in the French language | Migrant/Multicultural Communities’ Cultural Heritage |
|
https://www.facebook.com/share/p/1Am8ZQLUHF/ |
| 10 |
Exhibition on Revolutionary Tradition Awareness 2024 “Hồi Sử Ký” |
The program aims to enhance public awareness of Vietnam’s revolutionary traditions and the nation’s ongoing journey of development. | National Cultural Heritage | Exhibition displaying paintings and photographs that depict Vietnam’s history across different periods, vividly recreating the nation’s heroic chapters. | https://www.facebook.com/share/p/17doua28aS/ |
| 11 |
Exhibition “Ho Chi Minh Cultural Space 2024” |
The exhibition presents an immersive display of images and artifacts that widely promote and disseminate the enduring values of Ho Chi Minh’s culture | National Cultural Heritage |
|
https://www.facebook.com/share/p/1ALjkdBmya/ |
| 12 |
Exploration Program on Saigon’s Cultural Identity 2024 “Sài Gòn, “em” trong tôi” (Sai Gon, “you” in me) |
A series of experiential and creative activities that help students gain a deeper understanding of Saigon’s urban cultural identity through the lens of art and everyday life. | Regional/Local Cultural Heritage | Guidebook “Discovering Saigon through the Artistic Senses”
Short film recreating Saigon’s daily rhythm Photography exhibition curated by students under the theme “Saigon through Students’ Lenses and Emotions” |
https://www.facebook.com/share/p/16NfGmxmHk/
https://www.facebook.com/share/p/1CxYY1K76n/ https://www.facebook.com/travelgroup.ueh/videos/1593790058108103/ |
| 13 | UEH Youth Festival 2024: Cityverse | The program celebrated the 93rd anniversary of the Ho Chi Minh Communist Youth Union under the theme of exploring famous streets and global cultural colors through interactive booths and dynamic art performances | Migrant/Multicultural Communities’ Cultural Heritage | Audio and video recordings of artistic performances portraying the cultural and artistic identities of various countries and iconic streets
Booklet introducing famous streets through their history, fashion, music, and cuisine Exhibition displaying paintings, photographs, and artifacts that recreate the distinctive atmosphere of renowned streets and countries |
https://www.youtube.com/watch?v=v51FLVI5y1U&list=PL8H3h_c06C693xuD1b_I182ReWRQl96UE&index=11 |
| 14 | Seminar: “The Role of Culture in Vietnam’s Journey Toward Becoming a World Culinary Capital” | The program featured the cultural value of Vietnamese cuisine, its identity narrative, and the nation’s strategic path to establishing a distinctive culinary culture on the global stage | National Cultural Heritage | Online articles, scientific citations, and media publications (with permanent links) | https://ueh.edu.vn/bao-chi/bao-sai-gon-tiep-thi-van-hoa-trong-hanh-trinh-huong-viet-nam-thanh-kinh-do-am-thuc-the-gioi-71904 |
| 15 |
International Event Series ArtTech Fusion 2024 |
The series showcased innovative ArtTech practices that integrate traditional and contemporary arts into digital spaces | Migrant/Multicultural Communities’ Cultural Heritage | Comprehensive articles; illustrative photos and videos; and a digital content collection | https://ueh.edu.vn/bao-chi/khi-cong-nghe-moi-giao-thoa-nghe-thuat-tao-gia-tri-cho-cuoc-song-72738 |
| 16 |
National Architecture Student Festival: “Huế – Tuổi trẻ với di sản” (Hue – Youth and Heritage) |
6 awards were achieved by 20 UEH representatives who commit to heritage preservation and sustainable urban development. UEH-ISCM students had been enthusiastic, marking their successful journey in connecting urban innovation with cultural heritage conservation in the ancient capital of Huế. | Local/Regional Cultural Heritage | Comprehensive report, photos and videos of activities, and competition entries | https://ueh.edu.vn/cuoc-song-ueh/tin-tuc/mot-hanh-trinh-6-giai-thuong-20-dai-dien-cua-ueh-xuat-sac-hoan-thanh-hanh-trinh-ket-noi-di-san-va-do-thi-huong-toi-ben-vung-71761 |
| 17 |
Podcast “Folk Art in the 4.0 Era: Automated Water Puppetry on Robotic Platforms” |
The podcast explores the digital transformation and revitalization of traditional Vietnamese water puppetry through robotic technology. | National Cultural Heritage | Podcast (audio); technical documentation; illustrative photos and videos | https://future.ueh.edu.vn/chi-tiet-knowlege/podcast-nghe-thuat-dan-gian-thoi-4-0-mua-roi-nuoc-tu-dong-dua-tren-nen-tang-robot/ |
| 18 | The Dream Concert Vietnam 2024 | An international classical concert (New York Classical Music Association): promoting academic artistry and expanding public appreciation for classical music. | Migrant/Multicultural Communities’ Cultural Heritage | News articles, program brochures, video recaps, and photo albums | https://www.ueh.edu.vn/en/news/new-york-classical-music-society-s-annual-international-concert-series-official-return-with-the-theme-dream-concert-vietnam-2024-73015 |
Through a comprehensive series of research activities, performances, communication programs, and digital heritage initiatives, UEH has affirmed its pioneering role as a higher education institution in preserving, promoting, and disseminating the values of Vietnam’s intangible cultural heritage. The university’s projects go beyond documentation, bringing heritage to life within the academic environment – enabling students to engage with, reinterpret, and inherit cultural essence through modern artistic, technological, and scholarly approaches.
UEH particularly emphasizes the integration of heritage with innovation and sustainable development, embedding folk arts, languages, cuisine, music, and traditional festivals into digital platforms. This approach not only preserves and revitalizes heritage but also inspires creativity and broadens public accessibility for both domestic and international audiences, supporting inclusive cultural participation and digital transformation in heritage preservation.
All project outputs are archived on UEH’s digital portals and platforms, ensuring public access, academic reusability, and long-term preservation of cultural resources.
With this long-term vision, UEH stands not only as a higher education institution, but also as a hub connecting heritage, creativity, and community — contributing to a dynamic academic cultural ecosystem aligned with its mission: “For a Sustainable Future for People and Cities.”
Open related links:
1. December 5th, 2024 – The array of activities A New Lifestyle 2024 “The Essence of Southern Vietnam”: https://youth.ueh.edu.vn/tin-tuc/phong-trao/chuoi-hoat-dong-nang-cao-van-hoa-thuong-thuc-a-new-lifestyle-2024-tinh-hoa-nam-bo/
2. November 30th, 2024 – [QTxDC][A NEW LIFE STYLE 2024][THE ESSENCE OF STAGE 2: WHAT’S IN THE MEDIA BOOTH?: https://www.facebook.com/share/19zZPc6fZU/
3. December 3th, 2024 – [QTxDC][A NEW LIFE STYLE 2024][JOURNEY TO DISCOVER THE QUINTESSENCE OF THE SOUTHERN REGION]: https://www.facebook.com/share/1DB71yudNv/
4. November 22nd, 2024 – Annual Project “Viet Du Nien Ky” 2024 “The Mekong Journey”: https://youth.ueh.edu.vn/tin-tuc/nhin-lai-hanh-trinh-ton-vinh-gin-giu-va-tiep-noi-cac-di-san-van-hoa-tai-du-an-thuong-nien-tim-hieu-van-hoa-viet-nam-viet-du-nien-ky-2024-chien-dich-ton-vinh-di-san-van-hoa-tay-nam/
5. DL | VDNK 2024 | THE MEKONG JOURNEY | RECAP BOOTH EXHIBITION OF THE WEST RIVER REGION AT HALL B1 ON OCTOBER 25-27, 2024: https://www.facebook.com/share/17St4Aibwy/https://www.facebook.com/share/17St4Aibwy/
6. October 19th, 2024 – DL | VDNK 2024 | DÒNG CỬU LONG | RECAP BOOTH NGUYEN VAN BINH BOOK STREET ON OCTOBER 19, 2024: https://www.facebook.com/doanhoi.sot.ueh/posts/1009754817620779?rdid=efCEIvNvCAW99tSf#
7. October 29th, 2024 – DL | VDNK 2024 | DÒNG CỬU LONG | RECAP OF WEAVING WORKSHOP OCTOBER 26: https://www.facebook.com/share/17Q1D8nRfh/
8. November 13th, 2024 – DL | VDNK 2024 | DÒNG CỬU LONG | RECAP OF ESSENCE NIGHT 1: REVIEW OF THE PERFORMANCES: https://www.facebook.com/share/1CbwBj2TQ7/
9. 29th September, 2024 – [SOLxI.C] ANLS 2024: NGỌC THANH XU BAC | RECAP CHẶNG 2: TUC NHA: https://www.facebook.com/share/1BfWCLENGY/
10. October 3rd, 2024 – [I.CxSOL] ANLS 2024: NGOC THANH XU BAC I RECAP STAGE 3: “TOURIST””: https://www.facebook.com/share/1FnErSXapR/
11. December 3rd, 2024 – | 𝐍𝐇𝐱𝐃𝐂 | 𝐃𝐂𝐇𝐇 𝟐𝟎𝟐𝟒 | LET’S LOOK BACK AT THE ACTIVITIES AT THE EXHIBITION BOOTH: https://www.facebook.com/share/1BV44rwiqu/
12. December 20th, 2024 – 𝐍𝐇𝐱𝐃𝐂 | 𝐃𝐂𝐇𝐇 𝟐𝟎𝟐𝟒 | STAGE 2: VIETNAMESE HISTORICAL EPIC | OPEN VOTING FOR ROUND 2 ENTRIES: https://www.facebook.com/share/1DRgq88AuZ/
13. December 21st, 2024 – 𝐍𝐇𝐱𝐃𝐂 | 𝐃𝐂𝐇𝐇 𝟐𝟎𝟐𝟒 | SPECIAL IMPRESSIONS AT THE ART PERFORMANCE PROGRAM “HUNG CUONG’S RED MARK”: https://www.facebook.com/share/1CZUvAxbUQ/
14. December 22nd, 2024 – 𝐍𝐇𝐱𝐃𝐂 | 𝐃𝐂𝐇𝐇 𝟐𝟎𝟐𝟒 | HEROIC MOMENTS AT THE ART PERFORMANCE PROGRAM “HUNG CUONG’S RED MARK” CELEBRATING THE 80TH ANNIVERSARY OF THE FOUNDING OF THE VIETNAM PEOPLE’S ARMY:: https://www.facebook.com/share/1BbUNWeEfX/
15. June 11th, 2024 – Annual Project on Vietnamese History and Patriotic Education “Chronicles of a Thousand Years” – Spring-Summer 1972 Campaign “Flames of Life”: https://youth.ueh.edu.vn/tin-tuc/du-an-thuong-nien-tim-hieu-lich-su-va-giao-duc-truyen-thong-yeu-nuoc-cua-dan-toc-viet-nam-su-ky-ngan-nam-khoa-du-lich-2024-doi-hoa-lua/
16. April 23rd, 2024 – DL | Chronicles of a Thousand Years 2024 | ĐỜI HOA LỬA | RECAP OF MEDIA BOOTH SETTING ACTIVITIES : https://www.facebook.com/share/1BPpobLyR2/
17. June 17th, 2024 – DL | Chronicles of a Thousand Years 2024| FIRE FLOWER LIFE | LOOKING BACK AT THE LONG NIGHT OF FIRE FLOWER: https://www.facebook.com/share/v/1Cn1Xxg6hE/
18. January 20th, 2024 – [SPRING FIRE NIGHT 2024 – “COLOR”] – [ LET’S LOOK BACK AT THE IMPRESSIVE MOMENTS]: https://www.facebook.com/share/p/1J3CXigtX9/
19. February 5th, 2024 – Summary of the 16th Spring Volunteer Campaign – 2024: https://youth.ueh.edu.vn/tin-tuc/tong-ket-chien-dich-xuan-tinh-nguyen-lan-thu-xvi-nam-2024/
20. January 18th, 2024 – [UEH FOLK CLUB | CALLIGRAPHY WRITING COMPETITION 2024 – VERY LETTERS] – [RECAPTURE OF BEAUTIFUL MOMENTS]: https://www.facebook.com/share/16NUGRGRY1/
21. May 1st, 2024 – [UEH FOLK CLUB] | WORKSHOP: UNDERSTANDING THE ART OF REFORMED OPERA – LEAVING A GOLDEN PASTE – [RECAP TALKSHOW “YEARS”]: https://www.facebook.com/share/p/17Q5NPeR7U/
22. April 19th, 2024 – [UEH FOLK CLUB] | WORKSHOP: UNDERSTANDING THE ART OF REFORMED OPERA – LEAVING GOLDEN MARKS – [TOP 5 BEST OLD CAI LUONG PLAYS OF ALL TIME]: https://www.facebook.com/share/p/14MQQeqE4oB/
23. April 29th, 2024 – [UEH FOLK CLUB] | WORKSHOP: UNDERSTANDING THE ART OF REFORMED OPERA – LEAVING GOLDEN MARKS – [MEDIA BOOTH RECAP]: https://www.facebook.com/share/p/1AwQEUZ2wq/
24. April 20th, 2024 – [[𝗖𝗙𝗘][𝗩𝗘𝗨 𝟮𝟬𝟮𝟰] ACADEMIC COMPETITION 𝗩𝗢𝗟 𝗗𝗔𝗡𝗦 𝗹’𝗘𝗨𝗥𝗢𝗣𝗘 𝟮𝟬𝟮𝟰 – 𝗥𝗘𝗡𝗔𝗜𝗦𝗦𝗔𝗡𝗖𝗘 [RECAP MOTIVATION DAY]: https://www.facebook.com/share/p/1Am8ZQLUHF/
25. May 11th, 2024 – [2024 MEMOIRS | LOOKING BACK AT MEMORABLE MOMENTS]: https://www.facebook.com/share/p/17doua28aS/
26. May 1st, 2024 – LET’S LOOK BACK AT THE HO CHI MINH CULTURAL SPACE EXHIBITION 2024: https://www.facebook.com/share/p/1ALjkdBmya/
27. May 15th, 2024 – “SERIES OF ACTIVITIES TO IMPROVE CULTURAL KNOWLEDGE FOR STUDENTS – A NEW LIFE STYLE: ARTWORK & FILM”
28. PROGRAM TO LEARN ABOUT THE CHARACTERISTICS OF SAIGON – SAIGON, “YOU” IN ME RECAP OF THE MUSIC NIGHT SUMMARY: https://www.facebook.com/share/p/16NfGmxmHk/
29. April 19th, 2024 – “SERIES OF ACTIVITIES TO IMPROVE CULTURAL KNOWLEDGE FOR STUDENTS – A NEW LIFE STYLE: ARTWORK & FILM”
30. PROGRAM TO LEARN ABOUT THE CHARACTERISTICS OF SAIGON – SAIGON, “HER” IN ME STAGE 02: LISTEN TO “HER” TELL: https://www.facebook.com/share/p/1CxYY1K76n/
31. April 10th, 2024 – “SERIES OF ACTIVITIES TO IMPROVE CULTURAL KNOWLEDGE FOR STUDENTS – A NEW LIFE STYLE: ARTWORK & FILM”
32. PROGRAM TO LEARN ABOUT THE CHARACTERISTICS OF SAIGON – SAIGON, “YOU” IN ME STAGE 01: FINDING “YOU” : https://www.facebook.com/travelgroup.ueh/videos/1593790058108103/
33. April 29th, 2024 – “SERIES OF ACTIVITIES TO IMPROVE CULTURAL KNOWLEDGE FOR STUDENTS – A NEW LIFE STYLE: ARTWORK & FILM”
34. PROGRAM TO LEARN ABOUT THE CHARACTERISTICS OF SAIGON – SAIGON, “YOU” IN ME STAGE 01: FINDING “YOU” – ANNOUNCE TOP 20: https://www.facebook.com/share/p/1BqRD9bZGt/
35. THE RIO DE JANERIO – YOUNG MELODY CLUB | UEH YOUTH FESTIVAL 2024: CITYVERSE: https://www.youtube.com/watch?v=v51FLVI5y1U&list=PL8H3h_c06C693xuD1b_I182ReWRQl96UE&index=11
36. March 11th, 2024 – UEH YOUTH FESTIVAL 2024 | “STICKY” WITH AMAZING ACTIVITIES AT EXPERIENCE BOOTH: https://www.facebook.com/share/p/1FfrK84md3/
37. March 25th, 2024 – LIST OF THE MOST MEMORABLE MOMENTS AT THE EXPERIENCE BOOTH – UEH YOUTH FESTIVAL 2024: CITYVERSE: https://www.facebook.com/share/p/16b1UxHmLP/
38. April 29th, 2024 – [Saigon Marketing Newspaper] Culture on the journey to turn Vietnam into the ‘Culinary Capital’ of the world: https://ueh.edu.vn/bao-chi/bao-sai-gon-tiep-thi-van-hoa-trong-hanh-trinh-huong-viet-nam-thanh-kinh-do-am-thuc-the-gioi-71904
39. October 30th, 2024 – When new technology meets art to create value for life: https://ueh.edu.vn/bao-chi/khi-cong-nghe-moi-giao-thoa-nghe-thuat-tao-gia-tri-cho-cuoc-song-72738
40. October 16th, 2024 – The Return of the International Event Series ArtTech Fusion 2024 (ATF24): ArtTech – A New Fusion for the Future Generation for Sustainability https://ueh.edu.vn/en/news/the-return-of-the-international-event-series-arttech-fusion-2024-atf24-arttech-a-new-fusion-for-the-future-generation-for-s-ustainability-72642
41. 27th April, 2024 – A Journey, 6 Awards – 20 UEH Representatives Excel in Connecting Heritage and Urbanism towards Sustainability: https://ueh.edu.vn/en/news/a-journey-6-awards-20-ueh-representatives-excel-in-connecting-heritage-and-urbanism-towards-sustainability-71762
42. November 23rd, 2024 – [Podcast] Folk Art in the 4.0 Era: Automatic Water Puppetry Based on a Robot Platform https://future.ueh.edu.vn/en/chi-tiet-knowlege/podcast-folk-art-in-the-4-0-era-automatic-water-puppetry-based-on-a-robot-platform/
43. November 25th, 2024 – The New York Classical Music Society’s annual International Concert Program officially returns with the theme “Dream Concert Vietnam 2024”:
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